Insight EU Energy Monitoring 19 February 2024

Feb 21, 2024 energy, EU

The European Hydrogen Bank starts pilot auctions. Photo by akitada31 on Pixabay

HYDROGEN

European Hydrogen Bank pilot auction: 132 bids received from 17 European countries

Latest hydrogen industries’ headlines

Hydrogen Mining: The New Energy Transition Challenge

Electrification and Hydrogen in the European Energy Transition

Answer to a written question – Developing white hydrogen use for mobility and industry – E-003720/2023(ASW)

How crude you? Oil giant Shell falls out of love with hydrogen

Adani group in advance talks to raise USD 2.6 billion; may trim stake in airport, green hydrogen units

Geologists signal start of hydrogen energy ‘gold rush’

Cleveland-Cliffs completes successful blast furnace hydrogen injection trial at Indiana Harbor #7 blast furnace

Honeywell, ENEOS to develop world’s first commercial-scale hydrogen transport project

thyssenkrupp Steel issues call for tenders to supply hydrogen to the first direct reduction plant in the tkH2Steel decarbonization project

ENERGY REGULATION

First edition of the REMIT training: more is yet to come – Florence School of Regulation

GERMANY

DIW: Gasversorgung in Deutschland stabil: Ausbau von LNG-Infrastruktur nicht notwendig

VKU gegen vorzeitige Steuererhöhung für Gas- und Wärmlieferungen

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EU COMMISSION PROPOSALS
CELEX:52024PC0407: Proposal for a REGULATION OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL amending Regulation (EU) No 1026/2012 on certain measures for the purpose of the conservation of fish stocks in relation to countries allowing non-sustainable fishing European Commission, Directorate-General for Maritime Affairs and Fisheries
CELEX:52024PC0403: Proposal for a COUNCIL DECISION on the position to be taken on behalf of the European Union on the review of limits of liability conducted by the ICAO under Article 24 of the Convention for the Unification of Certain Rules for International Carriage by Air (the Montreal Convention) European Commission, Directorate-General for Mobility and Transport
CELEX:52024PC0399: Proposal for a COUNCIL IMPLEMENTING DECISION amending Decision 2009/791/EC authorising the Federal Republic of Germany to continue to apply a measure derogating from Articles 168 and 168a of Directive 2006/112/EC on the common system of value added tax European Commission, Directorate-General for Taxation and Customs Union
CELEX:52024PC0398: Proposal for a COUNCIL IMPLEMENTING DECISION amending Implementing Decision (EU) 2018/1994 authorising Croatia to introduce a special measure derogating from point (a) of Article 26(1) and Articles 168 and 168a of Directive 2006/112/EC on the common system of value added tax Directorate-General for Taxation and Customs Union, European Commission
CELEX:52024PC0396: Proposal for a COUNCIL DECISION on the position to be taken on behalf of the European Union in the EU-CTC Joint Committee established by the Convention of 20 May 1987 on common transit as regards the adoption of a Decision amending the Convention on a common transit procedure for the accession of Georgia European Commission, Directorate-General for Taxation and Customs Union
CELEX:52024PC0393: Proposal for a COUNCIL DECISION on the position to be taken on behalf of the European Union on the amendments to the Annexes to the Agreement concerning the International Carriage of Dangerous Goods by Road (ADR) and to the Annexed Regulations to the European Agreement concerning the International Carriage of Dangerous Goods by Inland Waterways (ADN) Directorate-General for Mobility and Transport, European Commission
CELEX:52024PC0387: Proposal for a COUNCIL DECISION amending Decision 2008/971/EC as regards the forest reproductive material of the ‘tested’ category, its labelling and the names of the authorities responsible for the approval and control of the production European Commission, Directorate-General for Health and Food Safety
CELEX:52024PC0391: Proposal for a COUNCIL DECISION on the position to be taken on behalf of the European Union in the European Committee for drawing up Standards in the field of Inland Navigation and in the Central Commission for the Navigation of the Rhine on the adoption of standards in inland navigation European Commission, Directorate-General for Mobility and Transport
CELEX:52024PC0392: Proposal for a COUNCIL REGULATION amending Regulation (EU) 2024/257 fixing for 2024, 2025 and 2026 the fishing opportunities for certain fish stocks, applicable in Union waters and, for Union fishing vessels, in certain non-Union waters, and amending Regulation (EU) 2023/194 fixing for 2023 and 2024 such fishing opportunities European Commission, Directorate-General for Maritime Affairs and Fisheries
CELEX:52024PC0383: Proposal for a COUNCIL DECISION on the position to be taken on behalf of the European Union in the International Sugar Council as regards the extension of the International Sugar Agreement, 1992 Directorate-General for Agriculture and Rural Development, European Commission
EU LEGISLATION
CELEX:32024L1760R(01):           Rectificatif à la directive (UE) 2024/1760 du Parlement européen et du Conseil du 13 juin 2024 sur le devoir de vigilance des entreprises en matière de durabilité et modifiant la directive (UE) 2019/1937 et le règlement (UE) 2023/2859 (JO L, 2024/1760, 5.7.2024) 12/09/2024 Rat der Europäischen Union, Europäisches Parlament,
CELEX:32024D2153: Beschluss (EU) 2024/2153 des Rates vom 4. März 2024 über die Unterzeichnung — im Namen der Union — und die vorläufige Anwendung des Abkommens über eine verstärkte Partnerschaft und Zusammenarbeit zwischen der Europäischen Union und ihren Mitgliedstaaten einerseits und der Kirgisischen Republik andererseits 12/09/2024 Rat der Europäischen Union
CELEX:32024R2455: Durchführungsverordnung (EU) 2024/2455 des Rates vom 12. September 2024 zur Durchführung der Verordnung (EU) Nr. 269/2014 über restriktive Maßnahmen angesichts von Handlungen, die die territoriale Unversehrtheit, Souveränität und Unabhängigkeit der Ukraine untergraben oder bedrohen 12/09/2024 Rat der Europäischen Union
CELEX:32024D2456: Beschluss (GASP) 2024/2456 des Rates vom 12. September 2024 zur Änderung des Beschlusses 2014/145/GASP über restriktive Maßnahmen angesichts von Handlungen, die die territoriale Unversehrtheit, Souveränität und Unabhängigkeit der Ukraine untergraben oder bedrohen 12/09/2024 Rat der Europäischen Union
CELEX:32023R1542R(08) 05/09/2024 Rat der Europäischen Union, Europäisches Parlament,
CELEX:32024D2396: Beschluss (GASP) 2024/2396 des Rates vom 6. September 2024 zur Änderung des Beschlusses (GASP) 2016/610 über eine militärische Ausbildungsmission im Rahmen der GSVP der Europäischen Union in der Zentralafrikanischen Republik (EUTM RCA) 05/09/2024 Rat der Europäischen Union
CELEX:32024D0847R(01):           Rectificatif à la décision (PESC) 2024/847 du Conseil du 12 mars 2024 modifiant la décision 2014/145/PESC concernant des mesures restrictives eu égard aux actions compromettant ou menaçant l’intégrité territoriale, la souveraineté et l’indépendance de l’Ukraine (JO L, 2024/847, 13.3.2024) 05/09/2024 Rat der Europäischen Union
CELEX:32024D05443: Beschluss des Rates vom 29. April 2024 zur Ersetzung eines Mitglieds des Verwaltungsrates der Europäischen Agentur für Sicherheit und Gesundheitsschutz am Arbeitsplatz 04/09/2024 Rat der Europäischen Union
CELEX:32024D05442: Beschluss des Rates vom 29. April 2024 zur Ersetzung eines Mitglieds des Beratenden Ausschusses für Sicherheit und Gesundheit am Arbeitsplatz 04/09/2024 Rat der Europäischen Union
CELEX:32024R0849R(01):           Rectificatif au règlement d’exécution (UE) 2024/849 du Conseil du 12 mars 2024 mettant en œuvre le règlement (UE) n° 269/2014 concernant des mesures restrictives eu égard aux actions compromettant ou menaçant l’intégrité territoriale, la souveraineté et l’indépendance de l’Ukraine (JO L, 2024/849, 13.3.2024) 04/09/2024 Rat der Europäischen Union
EU CASE LAW
CELEX:62022CJ0775_RES: Judgment of the Court (First Chamber) of 5 September 2024.#M.S.G. and Others v Banco Santander, SA.#Reference for a preliminary ruling – Directive 2014/59/EU – Resolution of credit institutions and investment firms – General principles – Article 34(1)(a) and (b) – Bail-in – Write down of capital instruments – Conversion of subordinated obligations into shares and mandatory transfer for no consideration – Effects – Article 38(13) – Article 53(1) and (3) – Article 60(2), first subparagraph, points (b) and (c) – Articles 73 to 75 – Protection of the rights of shareholders and creditors – Purchase of capital instruments – Flawed and incorrect information provided in the prospectus – Action for damages – Action for a declaration of nullity in respect of the agreement for the purchase of capital instruments – Actions brought against the universal successor of the credit institution subject to a resolution decision.#Joined Cases C-775/22 and C-779/22. Court of Justice
CELEX:62024CO0123:           Ordonnance de la Cour (septième chambre) du 6 septembre 2024.#UO contre Predsedatel na Balgarskata federatsia po ribolovni sportove.#Renvoi préjudiciel – Article 53, paragraphe 2, et article 94, sous c), du règlement de procédure de la Cour – Interprétation du droit national – Incompétence manifeste de la Cour – Exigence d’indication des raisons justifiant la nécessité d’une interprétation de certaines dispositions du droit de l’Union par la Cour ainsi que du lien existant entre ces dispositions et la législation nationale applicable – Absence de précisions suffisantes – Irrecevabilité manifeste.#Affaire C-123/24. Court of Justice
CELEX:62024CO0511: Order of the Vice-President of the Court of 6 September 2024.#Aylo Freesites LTD v European Commission.#Appeal – Interim relief – Approximation of laws – Regulation (EU) 2022/2065 – Single market for digital services – Additional online advertising transparency – Decision to designate as a very large online platform – Action for annulment – Balancing of competing interests.#Case C-511/24 P(R). Court of Justice
CELEX:62023CJ0066: Judgment of the Court (First Chamber) of 12 September 2024.#Elliniki Ornithologiki Etaireia and Others v Ypourgos Esoterikon and Others.#Reference for a preliminary ruling – Environment – Directive 92/43/EEC – Directive 2009/147/EC – Conservation of wild birds – Conservation of natural habitats and of wild fauna and flora – Classification of a territory as a Special Protection Area – ‘Classification’ species – Temporary horizontal measures applied uniformly to all Special Protection Areas – Failure to adopt individualised management plans.#Case C-66/23. Court of Justice
CELEX:62023CJ0066_RES: Judgment of the Court (First Chamber) of 12 September 2024.#Elliniki Ornithologiki Etaireia and Others v Ypourgos Esoterikon and Others.#Reference for a preliminary ruling – Environment – Directive 92/43/EEC – Directive 2009/147/EC – Conservation of wild birds – Conservation of natural habitats and of wild fauna and flora – Classification of a territory as a Special Protection Area – ‘Classification’ species – Temporary horizontal measures applied uniformly to all Special Protection Areas – Failure to adopt individualised management plans.#Case C-66/23. Court of Justice
CELEX:62022CJ0017: Judgment of the Court (Fourth Chamber) of 12 September 2024.#HTB Neunte Immobilien Portfolio geschlossene Investment UG & Co. KG and Ökorenta Neue Energien Ökostabil IV geschlossene Investment GmbH & Co. KG v Müller Rechtsanwaltsgesellschaft mbH and Others.#Reference for a preliminary ruling – Protection of natural persons with regard to the processing of personal data – Regulation (EU) 2016/679 – Points (b), (c) and (f) of the first subparagraph of Article 6(1) – Lawfulness of processing – Necessity of processing for the purpose of performing a contract to which the data subject is party – Necessity of processing for the purpose of complying with a legal obligation incumbent on the controller – Necessity of processing for the purposes of the legitimate interests pursued by the controller or by a third party – Investment fund established in the form of a limited partnership offering shares for public subscription – Request of a partner seeking to obtain the contact details of other partners with indirect shareholdings in an investment fund through a trust company.#Joined Cases C-17/22 and C-18/22. Court of Justice
CELEX:62023CJ0243_RES: Judgment of the Court (Second Chamber) of 12 September 2024.#Belgische Staat / Federale Overheidsdienst Financiën v L BV.#Reference for a preliminary ruling – Common system of value added tax (VAT) – Directive 2006/112/EC – Article 187 – Adjustment of deductions – Extended adjustment period for immovable property acquired as capital goods – Concept of ‘capital goods’ – Article 190 – Option for Member States to treat as capital goods services with characteristics similar to those normally associated with those goods – Building extension and renovation works – Possibility under national law of treating such works as the construction or acquisition of immovable property – Restrictions – Direct effect of Article 190 – Margin of discretion.#Case C-243/23. Court of Justice
CELEX:62022CJ0709: Judgment of the Court (Seventh Chamber) of 12 September 2024.#Syndyk Masy Upadłości A v Dyrektor Izby Administracji Skarbowej we Wrocławiu.#Reference for a preliminary ruling – Common system of value added tax (VAT) – Directive 2006/112/EC – Articles 273 and 395 – Implementing Decision (EU) 2019/310 – Fight against VAT fraud – Split payment mechanism – VAT account of an insolvent taxable person – Transfer at the request of the insolvency administrator of funds deposited on the VAT account.#Case C-709/22. Court of Justice
CELEX:62023CJ0063: Judgment of the Court (Fifth Chamber) of 12 September 2024.#Sagrario and Others v Subdelegación del Gobierno en Barcelona.#Reference for a preliminary ruling – Area of freedom, security and justice – Immigration policy – Right to family reunification – Directive 2003/86/EC – Article 16(3) – Refusal to renew the residence permit of the sponsor – Consequences – Refusal to renew the residence permit of the sponsor’s family members – Reason beyond their control – Presence of minor children – Article 15(3) – Conditions for granting an autonomous residence permit – Concept of ‘particularly difficult circumstances’ – Scope – Article 17 – Case-by-case examination – Right to be heard.#Case C-63/23. Court of Justice
CELEX:62023CJ0352: Judgment of the Court (Ninth Chamber) of 12 September 2024.#LF v Zamestnik-predsedatel na Darzhavna agentsia za bezhantsite.#Reference for a preliminary ruling – Asylum and immigration policy – Charter of Fundamental Rights of the European Union – Scope – Articles 1, 4 and 7 – Directive 2011/95/EU – Scope – Articles 2 and 3 – National protection on humanitarian grounds – Directive 2008/115/EC – Article 14 – No possibility of carrying out the removal – Certification – Rights of an illegally staying third-country national in the event of postponement of removal – Directive 2013/33/EU – Scope – Material Reception Conditions.#Case C-352/23. Court of Justice
OFFICIAL JOURNAL L
CELEX:32024D2421: Commission Implementing Decision (EU) 2024/2421 of 13 September 2024 postponing the expiry date of the approval of formaldehyde for use in biocidal products of product-types 2 and 3 in accordance with Regulation (EU) No 528/2012 of the European Parliament and of the Council 15/09/2024 Directorate-General for Health and Food Safety, European Commission
CELEX:32024D2408: Commission Implementing Decision (EU) 2024/2408 of 13 September 2024 amending Implementing Decision (EU) 2023/1586 as regards harmonised standards for lifting tables, earth-moving machinery, cranes and power operated pedestrian doorsets 15/09/2024 European Commission, Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs
CELEX:32024D2417: Commission Implementing Decision (EU) 2024/2417 of 13 September 2024 postponing the expiry date of the approval of alkyl (C12-16) dimethylbenzyl ammonium chloride for use in biocidal products of product-type 8 in accordance with Regulation (EU) No 528/2012 of the European Parliament and of the Council 15/09/2024 Directorate-General for Health and Food Safety, European Commission
CELEX:32024R2424: Commission Implementing Regulation (EU) 2024/2424 of 13 September 2024 granting a Union authorisation for the single biocidal product SANICALCO S in accordance with Regulation (EU) No 528/2012 of the European Parliament and of the Council 15/09/2024 European Commission, Directorate-General for Health and Food Safety
CELEX:32024R2412: Commission Implementing Regulation (EU) 2024/2412 of 13 September 2024 concerning the renewal of the authorisation of a preparation of Pediococcus pentosaceus DSM 23688 as a feed additive for all animal species and amending Implementing Regulation (EU) No 84/2014 15/09/2024 European Commission, Directorate-General for Health and Food Safety
CELEX:32024R2414: Commission Implementing Regulation (EU) 2024/2414 of 13 September 2024 concerning the authorisation of juniper essential oil and juniper tincture from Juniperus communis L. as feed additives for all animal species 15/09/2024 European Commission, Directorate-General for Health and Food Safety
CELEX:32024D2416: Commission Implementing Decision (EU) 2024/2416 of 13 September 2024 postponing the expiry date of the approval of pyriproxyfen for use in biocidal products of product-type 18 in accordance with Regulation (EU) No 528/2012 of the European Parliament and of the Council 15/09/2024 European Commission, Directorate-General for Health and Food Safety
CELEX:32024R2413: Commission Implementing Regulation (EU) 2024/2413 of 13 September 2024 amending Regulation (EU) No 468/2010 establishing the EU list of vessels engaged in illegal, unreported and unregulated fishing 15/09/2024 Directorate-General for Maritime Affairs and Fisheries, European Commission
CELEX:32024R2409: Commission Implementing Regulation (EU) 2024/2409 of 13 September 2024 granting a Union authorisation for the single biocidal product Hydroflex IPA 70 Biocide in accordance with Regulation (EU) No 528/2012 of the European Parliament and of the Council 15/09/2024 Directorate-General for Health and Food Safety, European Commission
CELEX:32024D2420: Commission Implementing Decision (EU) 2024/2420 of 13 September 2024 on a derogation from mutual recognition of an authorisation for the biocidal product URAGAN D2, containing hydrogen cyanide, by Hungary in accordance with Article 37 of Regulation (EU) No 528/2012 of the European Parliament and of the Council (notified under document C(2024) 6413) 15/09/2024 European Commission, Directorate-General for Health and Food Safety
OFFICIAL JOURNAL C
CELEX:62023TB1149: Case T-1149/23: Order of the General Court of 30 July 2024 – Mndoiants v Council 15/09/2024 General Court
CELEX:62024CN0403: Case C-403/24, PRVO PLINARSKO DRUŠTVO: Request for a preliminary ruling from the Visoki trgovački sud Republike Hrvatske (Croatia) lodged on 10 June 2024 – PRVO PLINARSKO DRUŠTVO d.o.o. v Gazprom export LLC, Privredna banka Zagreb d.d. 15/09/2024 Court of Justice
CELEX:62023CB0652: Case C-652/23, pro medico Handel: Order of the President of the Court of 27 June 2024 (request for a preliminary ruling from the Landesverwaltungsgericht Steiermark – Austria) – pro medico Handels GmbH v Bürgermeisterin der Stadt Graz 15/09/2024 Court of Justice
CELEX:62024CN0537: Case C-537/24 P: Appeal brought on 6 August 2024 by the Single Resolution Board against the judgment of the General Court (Eighth Chamber, Extended Composition) of 3 July 2024 in Case T-406/22, Volkskreditbank v Single Resolution Board 15/09/2024 Court of Justice
CELEX:62023CB0401: Case C-401/23, CARCDSF: Order of the Court (Sixth Chamber) of 25 June 2024 (request for a preliminary ruling from the Tribunal Judiciaire de Metz – France) – Caisse autonome de retraite des chirurgiens dentistes et des sages-femmes (CARCDSF) v E … D … (Reference for a preliminary ruling – Article 53(2) and Article 94 of the Rules of Procedure of the Court of Justice – Freedom to provide services – Obligation of affiliation and to pay contributions to a pension scheme – Purely internal situation – Requirement to state the reasons justifying the need for a reply from the Court – Requirement to provide the legislative context of the dispute in the main proceedings – Lack of sufficient information – Manifest inadmissibility) 15/09/2024 Court of Justice
CELEX:62024TN0407: Case T-407/24: Action brought on 5 August 2024 – AirPlus International v EUIPO – Alpian (+a) 15/09/2024 General Court
CELEX:52024M11633: Prior notification of a concentration (Case M.11633 - TUBACEX / MUBADALA / SPANISH JV / UAE JV) – Candidate case for simplified procedure 15/09/2024 Directorate-General for Competition, European Commission
CELEX:62024TB0174: Case T-174/24 R: Order of the President of the General Court of 31 July 2024 – Djchem Chemicals Poland v Commission (Interim relief – Environment and protection of human health – Regulation (EC) No 1272/2008 – Classification, labelling and packaging of certain substances and mixtures – Classification of 1,4-Benzenediamine, N,N’-mixed Ph and tolyl derivs. – Application for suspension of operation of a measure – Lack of any urgency) 15/09/2024 General Court
CELEX:52024AS63203: State aid — Germany – State aid SA.63203 (2024/C) - Restructuring aid to Condor – Invitation to submit comments pursuant to Article 108(2) of the Treaty on the Functioning of the European Union 15/09/2024 Directorate-General for Competition, European Commission
CELEX:52024M11709(01): Non-opposition to a notified concentration (Case M.11709 – CKI / CKA / TARGET WIND FARMS AND ASSETS) 15/09/2024 Directorate-General for Competition, European Commission
OFFICIAL JOURNAL L – FULL EDITION
OJ:L:2023:242:FULL: Official Journal of the European Union, L 242, 29 September 2023 European Union
OJ:L:2023:241:FULL: Official Journal of the European Union, L 241, 29 September 2023 European Union
OJ:L:2023:239:FULL: Official Journal of the European Union, L 239, 28 September 2023 European Union
OJ:L:2023:240:FULL: Official Journal of the European Union, L 240, 28 September 2023 European Union
OJ:L:2023:238:FULL: Official Journal of the European Union, L 238, 27 September 2023 European Union
OJ:L:2023:236:FULL: Official Journal of the European Union, L 236, 26 September 2023 European Union
OJ:L:2023:237:FULL: Official Journal of the European Union, L 237, 26 September 2023 European Union
OJ:L:2023:235:FULL: Official Journal of the European Union, L 235, 25 September 2023 European Union
OJ:L:2023:234:FULL: Official Journal of the European Union, L 234, 22 September 2023 European Union
OJ:L:2023:233:FULL: Official Journal of the European Union, L 233, 21 September 2023 European Union
OJ:L:2023:232:FULL: Official Journal of the European Union, L 232, 20 September 2023 European Union
OJ:L:2023:231:FULL: Official Journal of the European Union, L 231, 20 September 2023 European Union
OJ:L:2023:230:FULL: Official Journal of the European Union, L 230, 19 September 2023 European Union
OJ:L:2023:229:FULL: Official Journal of the European Union, L 229, 18 September 2023 European Union
OJ:L:2023:228:FULL: Official Journal of the European Union, L 228, 15 September 2023 European Union
OJ:L:2023:228I:FULL: Official Journal of the European Union, L 228I, 15 September 2023 European Union
OJ:L:2023:227:FULL: Official Journal of the European Union, L 227, 14 September 2023 European Union
OJ:L:2023:226:FULL: Official Journal of the European Union, L 226, 14 September 2023 European Union
OJ:L:2023:225:FULL: Official Journal of the European Union, L 225, 13 September 2023 European Union
OJ:L:2023:224:FULL: Official Journal of the European Union, L 224, 12 September 2023 European Union

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Purposes
purpose

Store and/or access information on a device
1

Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.

Illustrations

Most purposes explained in this notice rely on the storage or accessing of information from your device when you use an app or visit a website. For example, a vendor or publisher might need to store a cookie on your device during your first visit on a website, to be able to recognise your device during your next visits (by accessing this cookie each time).

Number of Vendors seeking consent:

Use limited data to select advertising
2

2

Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).

Illustrations

A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.

A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often.

Number of Vendors seeking consent or relying on legitimate interest:

Create profiles for personalised advertising
3

Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.

Illustrations

If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.

An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.

Number of Vendors seeking consent:

Use profiles to select personalised advertising
4

Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.

Illustrations

An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.

A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.

Number of Vendors seeking consent:

Create profiles to personalise content
5

Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.

Illustrations

You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).

You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.

Number of Vendors seeking consent:

Use profiles to select personalised content
6

Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.

Illustrations

You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.

You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos.

Number of Vendors seeking consent:

Measure advertising performance
7

7

Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.

Illustrations

You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.

You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.

Number of Vendors seeking consent or relying on legitimate interest:

Measure content performance
8

8

Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.

Illustrations

You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.

You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.

Number of Vendors seeking consent or relying on legitimate interest:

Understand audiences through statistics or combinations of data from different sources
9

9

Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).

Illustrations

The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.

An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.

Number of Vendors seeking consent or relying on legitimate interest:

Develop and improve services
10

10

Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.

Illustrations

A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.

An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.

Number of Vendors seeking consent or relying on legitimate interest:

Use limited data to select content
11

11

Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).

Illustrations

A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).

A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next.

Number of Vendors seeking consent or relying on legitimate interest:

Special purposes

Ensure security, prevent and detect fraud, and fix errors

Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.

Illustrations

An advertising intermediary delivers ads from various advertisers to its network of partnering websites. It notices a large increase in clicks on ads relating to one advertiser, and uses data regarding the source of the clicks to determine that 80% of the clicks come from bots rather than humans.

Number of Vendors seeking consent:

Deliver and present advertising and content

Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.

Illustrations

Clicking on a link in an article might normally send you to another page or part of the article. To achieve this, 1°) your browser sends a request to a server linked to the website, 2°) the server answers back (“here is the article you asked for”), using technical information automatically included in the request sent by your device, to properly display the information / images that are part of the article you asked for. Technically, such exchange of information is necessary to deliver the content that appears on your screen.

Number of Vendors seeking consent:

Save and communicate privacy choices

The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.

Illustrations

When you visit a website and are offered a choice between consenting to the use of profiles for personalised advertising or not consenting, the choice you make is saved and made available to advertising providers, so that advertising presented to you respects that choice.

Number of Vendors seeking consent:

Features

Match and combine data from other data sources

Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.

Number of Vendors seeking consent:

Link different devices

In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).

Number of Vendors seeking consent:

Identify devices based on information transmitted automatically

Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.

Number of Vendors seeking consent:

Special Features
specialfeature

Use precise geolocation data
1

With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.

Number of Vendors seeking consent:

Actively scan device characteristics for identification
2

With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.

Number of Vendors seeking consent:

Third Party Vendors
vendors

Google Ad Tech Providers
google-vendors

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