Brussels, 21 October 2026
The European Commission has approved, under the EU Merger Regulation, the acquisition of sole control of EMPWR Nutrition Group (‘EMPWR’) of Belgium by Vital Bidco AB of Sweden, part of the Vitamin Well Group.
The transaction relates primarily to functional snack bars.
The Commission concluded that the notified transaction would not raise competition concerns, given the companies’ limited combined market position resulting from the proposed transaction. The notified transaction was examined under the simplified merger review procedure.
More information is available on the Commission’s competition website, in the public case register under the case number M.12548.