Sun. Jul 14th, 2024

In this research paper, we provide a comprehensive overview of online advertising markets and we analyse the challenges and opportunities concerning digital advertising. We review the degree to which existing and proposed legislation at EU level addresses the identified problems, and identify potential solutions, with reference to experience from EU Member States and third countries. We conclude with a synthesis and specific policy recommendations, drawing on stakeholder interviews.

Source: At a Glance – Online advertising: the impact of targeted advertising on advertisers, market access and consumer choice – PE 662.941 – Committee on the Internal Market and Consumer Protection

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